Google's BlockRank performed competitively with other state-of-the-art ranking models that were tested in research.

Danny Sullivan, Google's Search Liaison, said that there is no such thing as a perfect formula for ranking a web page. Sullivan said this on X, saying, "There’s no perfect formula to follow that must ...

Does Google rank pages as individual web pages or does Google rank websites as a whole? The answer is really both. Google evaluates your site's quality overall and that can impact your site during ...

Bing’s newly updated Webmaster Guidelines documents how the search engines generally decides how to rank web pages in its search results. Bing breaks down how it ranks web pages based on relevance, ...

Search engine optimization (SEO) isn’t a one-horse race. As many CEOs and business owners know all too well, it’s possible to rank for Google but not for Microsoft’s Bing search engine. And, as an ...

Google long ago filed a patent for ranking search results by trust. The groundbreaking idea behind the patent is that user behavior can be used as a starting point for developing a ranking signal. The ...

Google page experience was never a ranking “system” but is still considered a ranking “signal,” Danny Sullivan, Google’s Search Liaison, said this morning. Google emphasized that just because page ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Google is set to make one of its biggest changes with how it ranks web pages this year. The ...