These advantages make programmatic CPL acquisition a disruptive model in B2B demand generation, giving marketers the tools to ...

These ads provided a straightforward way to reach a broad audience and measure engagement, laying the groundwork for contemporary digital advertising strategies. While the basic concept of the banner ...

The Trade Desk exceeded third-quarter revenue and earnings forecasts, demonstrating strong growth amidst a dynamic digital ...

AdTech, or advertising technology, encompasses the software and tools that enhance the management, delivery, and ...

Compiled by IAB Europe’s Programmatic Trading Committee, this survey gathered insights from 254 respondents, including ...

Education Strategy Group, a PAYA National Partner, interviewed six different intermediaries about the opportunities and the challenges they face in meeting student and employer needs and advancing ...

Banner ad's journey serves as a reminder of how far digital advertising has come – from simple clickable rectangles to ...

Google introduced a suite of new features within Google Ad Manager to streamline media buying for agencies, including a new ...

At the moment, there is an overwhelming amount of false or very low-value impressions in the programmatic marketplace ...

The ability to manage disparate relationships across a fragmented ecosystem.