At the e4m Real-time Programmatic Advertising Conference 2024, industry experts discussed the importance of consistent and ...

At e4m’s Real-Time Programmatic Advertising Conference, Kedarswamy Ravangave, Head of Marketing at Kotak Mahindra Bank, spoke ...

Digital out-of-home advertising has undergone a significant transformation, evolving from static billboards to dynamic, interactive displays in public environments. Examples of DOOH ads include ...

Our guests offer a nuanced perspective on the evolving landscape of television in the digital era.

The IAB MENA DOOH Task Force has announced the release of its Guide to Programmatic Digital Out-of-Home (pDOOH). The ...

The findings show that the UK is a well-established prDOOH market, with programmatic accounting for almost a third (29%) of ...

Programmatic SEO has emerged as a game-changing approach. This strategy leverages automation and techniques to optimize ...

Proximic by Comscore, a division of Comscore Inc.  (NASDAQ: SCOR) and a leading provider of audience and content targeting solutions for programmatic activation, today released its inaugural State of ...

Crackle Technologies, founded by ex-Google executives, has secured $1.7 Mn in pre-seed funding to develop AI-powered ...

Explore the SEC's potential next steps in the Ripple lawsuit, including possible appeals on XRP's classification, as ...

The ever-evolving digital marketing landscape, coupled with the industry-wide adoption of programmatic advertising, poses a ...