Communication strategy is the living instruction manual that translates a brand’s positioning (who you are and why you matter ...

The CEO and marketing lead of Plum Goodness, the Indian beauty & personal care brand, discuss how the company blends form ...

Much of the conversation around AI in marketing has centered on creativity and media buying. Yet these are only the most ...

Commercial and industrial companies face a unique challenge in digital marketing. Their buyers have long sales cycles, ...

IMAGE DISTRIBUTED FOR T-MOBILE - Mike Katz, T-Mobile President of Marketing, Strategy and Products, unveils the company's ...

Consumers now buy through communities, not campaigns; partnership marketing led by creators is now the most direct trusted ...

Cristin Liberatore, senior director of strategy for IQVIA Digital, sparked a lively discussion by asking participants how the FDA’s tightening policy landscape and the surge in state-level data ...

Profitably scaling AI requires more than growth. Design monetization funnels, educate users and continuously adapt to balance ...

Truth Marketing + Media, an advertising, experiential and integrated media company, has been selected as agency of record for ...

Uniqode reports that leveraging QR Codes with smart bundles, limited editions, and personalization boosts BFCM conversions ...

Dr. Martens has said its consumer-first strategy is starting to pay off as it announced its first half results. In the six ...