Unification means sharing priorities, building programs together and measuring success in a connected way. It means showing ...

In healthcare IT buying cycles are long, budgets are tight, and customer needs are complex. In this world, sales and ...

The end of the earnings season is always a good time to take a step back and see who shined (and who not so much). Let’s take a look at how sales and marketing software stocks fared in Q1, starting ...

The challenge has been to interpret large quantities of ever-changing data to create clear prioritization and messaging. It's a problem statement tailor-made for AI.

View photos of all the winners from the 2022 Sales and Marketing Awards ...

Fintech firm Klarna, one of the early adopters of generative AI (GenAI), said on Tuesday it is using AI for purposes such as running marketing campaigns and generating images, saving about $10 ...

How to Write a Great Business Plan: Sales and Marketing The sixth in a comprehensive series to help you craft the perfect business plan for your startup.

Factorial’s news about raising more money to turbocharge its sales and marketing is coming, coincidentally, at a time when HR sales and marketing activities are suddenly in the spotlight ...

When you scale your content marketing with user-generated content (UGC), and use real customer photos next to branded content in your marketing, you'll gain credibility and generate sales. See how.

Fintech firm Klarna, one of the early adopters of generative AI (GenAI), said on Tuesday it is using AI for purposes such as running marketing campaigns and generating images, saving about $10 ...

Sales teams and marketing teams pursue a common objective: create customer value and drive company results. But sales and marketing don’t always get along.

Long the elusive objective of virtually every B2B commercial team, the time for sales and marketing “integration,” has passed. Instead, the most progressive B2B commercial organizations are ...