This story is part of your SHN+ subscription As senior living demand surges, operators are putting more time and resources ...

Marketing Areas Explore our expert-led B2B marketing guides, reports, podcasts and articles. Search and filter by your chosen B2B specialism. Marketing AreasABM & Demand GenerationBrandChannel ...

Unification means sharing priorities, building programs together and measuring success in a connected way. It means showing ...

Prepared Food Photos, an unmatched subscription service of exclusive images that hosts a collection of thousands of photos ...

Exclusivity extends to the very foundation of how Prepared Food Photos operates. The company takes great care to ensure that ...

Humor isn’t just fun — it’s a powerful sales tool. Learn how using humor in marketing builds trust, drives engagement, and ...

Among marketing firms in the Atlanta area, Ground Work Agency is a relative newcomer that stands out for its dual mission of ...

Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...

Multilevel marketing (MLM), also known as network marketing, is a strategy used by direct sales companies to encourage existing distributors to recruit new distributors.

Relationship marketing enables your company to improve profitability customer by customer, by focusing on those who receive, and return, the best value." "Relationship Marketing: New Strategies, ...

ABSTRACT Sales management is an integral part of virtually all market exchanges. Marketing team, sales opportunities, salesperson skills, firm sales resources, digital platforms, and sales ...