I often seek input on equipment questions from those working in the trenches, the passionate fitters who are trying to put their customers in the best position to optimize their potential on the golf ...

Welcome to Play Smart, a regular GOLF.com game-improvement column that will help you play smarter, better golf. Sportsbox AI is already changing the way instructors break down the swing. With ...

Welcome to another edition of the Fully Equipped mailbag, an interactive GOLF.com series in which our resident dimplehead (a.k.a., GOLF’s managing editor of equipment, Jonathan Wall) fields your ...

Dumina, a boutique golf shaft maker based in South Korea, began operations in 2013. While players on the KLPGA and LPGA enjoyed tournament success with their early releases, the small outfit barely ...

The most important technology in golf equipment today isn’t limited to new titanium alloys and advances in golf ball polymer chemistry. In fact, it’s not really about traditional golf equipment ...

Behind the Scenes of a Fujikura VENTUS Driver Shaft Fitting Golfweek Mon, Aug 25, 2025 Golfweek goes inside a custom fitting to see how Fujikura’s VENTUS shaft with VeloCore+ technology can fine-tune ...

On GOLF's Fully Equipped, the co-founders of Aretera Golf explain why their latest shaft, the AO2, could get a lot of play on ...

When asked their respective thoughts on why Fujikura’s Ventus shaft line is currently, according to Darrell Survey, the No. 1 played driver and fairway wood shaft across five tours, a PGA of America ...

Q: I’m a 70 years old with a 65 to 70 mph swing speed. I am currently hitting a 10.5 degree regular flex. I’ve been told at a local golf outlet that I should be using a senior flex. What do you think?

So the question then is… why? How can a shaft family be this dominant? It's not something that happens often, specifically with golf shafts. Since it's launch there have been a few key variables of ...

To Ken Collins, owner and operator of Kustom Clubs of Manchester, golfers are like fingerprints – no two are alike. And thanks to the talents of this certified Advanced Professional Clubmaker (Collins ...