A Universal, Mechanistic, and Testable Framework for Measuring Alignment, Coherence, and Consequence Across Human Behavior and social Structures The Law of Alignment measures reality, not intention.

Psychology is a scientific discipline that focuses on understanding mental functions and the behaviour of individuals and groups. A large, longitudinal study shows that interpersonal conflict and ...

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as possible.

From attraction to action, sexual behavior takes many forms. As pioneering sex researcher Alfred Kinsey put it, the only universal in human sexuality is variability itself. Human interest in sex can ...

We provide outstanding undergraduate and postgraduate teaching informed by our leading research in psychology and neuroscience. We're proud that 95% of our research is world leading or internationally ...