Joe has been writing about consumer tech for nearly seven years now, but his liking for all things shiny goes back to the Gameboy he received aged eight (and that he still plays on at family ...

While consumers seem to be doing everything they can to avoid advertisements across their devices, one business is gearing to convince shoppers that they are worth the wait. Tesco Mobile is granting ...

The current state of the advertising value exchange often leaves a little something to be desired, which sometimes leads to ad blocking and sometimes leads to total disengagement with advertising.

The supermarket's three-minute 2024 short film, titled 'Helping Feed Your Christmas Spirit', tells the story of construction worker Gary as he faces up to the reality of Christmas without his beloved ...

The new ad sees the return of Ruth Jones, of Gavin and Stacey fame, and comedian Ben Miller who first appeared in the Tesco ads last Christmas. Continuing the light-hearted approach centred on humour ...

UK-based Tesco, the world’s second-largest retailer after Walmart, has made a killing in its sector by jumping early into the use of big data, collected via loyalty cards as well as through stores and ...

Tesco Mobile is incentivizing consumers to interact with branded advertisements on their mobile devices by reducing monthly phone bill fees in exchange for viewing exclusive offers, potentially ...

Last week this ad from Tesco Lotus Thailand featured in the Campaign Asia-Pacific Viral Chart, which is compiled weekly by Unruly and analyses shares of ads and branded videos posted by a curated list ...

Tesco has been slapped down by the Advertising Standards Authority for one of the horsemeat apology ads it ran at the height of the scandal earlier this year. The ASA said Tesco’s two-page press ad – ...

Anti-Muslim Britons are slamming a Christmas ad from a popular supermarket chain because it features a Muslim family celebrating the holiday, the latest sign that xenophobia is increasing in the ...

The national newspaper ads, Twitter post and outdoor posters used the words “shiitake” and “pistachio” as allusions to swear words in ways that “were likely to cause serious and widespread offence”, ...

Tesco is to let customers pay a part of their phone bill by watching adverts, the U.K. supermarket chain has announced. The offer comes as a result of a partnership between Tesco Mobile and ad ...