PHOENIX - Kids, move aside. It’s the adults' turn to play. Data from Circana shows that adults 18 and up have surpassed kids, ages 3-5, to become the biggest customer demographic for the toy industry.

New York (CNN) — Adults bought more toys for themselves than for any other age group last quarter for the first time ever, surpassing toys for even the historically-dominant preschooler market.

Adults are flocking to toy stores and buying more items off the shelves for themselves than anyone else based on a new report. Circana, a market research company, released a report revealing adults ...

Looking for the perfect holiday gift for the 20- or 30-something in your life? It might be in the toy aisle. All the while, these toys are topping charts for hot holiday toys for tots, too. According ...

Often, you'll find yourself in the game aisle of the store when shopping for a little one. However, there is a growing interest in and availability in board games for senior individuals. This ...

Forbes contributors publish independent expert analyses and insights. Jenn covers retail, customer loyalty and behavior, CX and CRM. Adults spent $1.5 billion on toys in the first quarter of 2024, ...

Tom Schaller first began selling antiques and collectibles on eBay in 2005 when he was 18 and his antiques dealer dad retired. He continued to dabble in sales but realized during the pandemic that he ...