Opinions expressed by Entrepreneur contributors are their own. These days, art theft isn’t restricted to elaborate heists staged in a museum or gallery. With design inspiration being copied or ...

These days companies and corporations are all about their “brand” – features and imagery that come to the minds of consumers and clients upon hearing their name. For example, Coca-Cola, Apple, Disney ...

Opinions expressed by Entrepreneur contributors are their own. A brand is the mental or emotional image of your business or product that automatically appears when someone sees your company’s name, ...

Regardless of industry, one of the most valuable assets a business owns is its brand. And while not every company can put the same level of dollars toward building and growing a brand as global ...