In today’s high-pressure marketing landscape, CMOs are struggling to prove their value amid growing disconnects with finance ...

Exploring the complex, fascinating, scandalous world of counterfeits, dupes and fakes with Gina Johnson, Chief Legal Officer ...

In many ways, brand experts believe, Moti soap was the first to use festive moment marketing in its truest sense. Over the ...

Greatness Wins, the premium performance apparel brand co-founded by Derek Jeter and Chris Riccobono (Founder of UNTUCKit), ...

Kantar BrandZ finds Canada’s Top 40 up 10% to US$211.8B as value banners like Dollarama, Maxi and No Frills surge, with ...

If the franchisees aren’t profitable, nothing else matters. Unit-level economics—the revenue, costs and margins of each ...

Brock Bowers as officially joined Greatness Wins, the premium performance apparel brand co-founded by Derek Jeter as an ...

A new report from Kantar and StackAdapt is sending a wake-up call to marketers across the Asia-Pacific: the relentless focus ...

Rise48 Equity's recent acquisition in Mesa marks their return to the Phoenix market after a hiatus. Plus, our weekly roundup ...

Indian was the first U.S. motorcycle company, and its had quite a few changes of hands in its long history. Now, the brand is ...

The public issue is entirely an offer-for-sale of 2.28 crore equity shares by promoter Orkla Asia Pacific, and other ...

Institute of Chartered Accountants of India president Charanjot Singh Nanda, a stakeholder in govt's plans to promote ...