In the world of fiction, anything is possible. Yet there are some movie/show plots and storylines that include creative and ...

Dubai is one of the most exciting destinations in the world—and one of the most expensive! The largest and most populous city ...

Measuring media quality is just the first step. A bigger challenge looms: assessing media quality against a marketer’s short-term and long-term goals.

Influencer marketing has reached a critical juncture in 2025, with measurement challenges now representing the primary threat ...

The resource outlines standard gaming ad formats across media types like digital, video and audio and explains the must-have ...

Nielsen, a specialist in audience measurement, data, and analytics, and the Danish broadcasters (TV 2 Danmark, DR, Viaplay ...

Discover how AI redefines modern marketing. Uncover its impact on personalizing experiences, optimizing measurement and ...

Nielsen, a global leader in audience measurement, data, and analytics, and the Danish broadcasters (TV 2 Danmark, DR, Viaplay Group, and Warner Bros. Discovery), have today announced the extension of ...

At last count, it had 301.6 million paid subscribers worldwide at the end of 2024. OzTAM is Australia’s official source of television audience measurement intelligence. The firm measures broadcast ...

Comscore's expansion of YouTube audience measurement capabilities into key international markets (Canada, France, Spain, and Malaysia) enhances its global presence and service offerings.

Mumbai: New OTT platform JioHotstar, which emerged from the union of JioCinema and Disney+Hotstar, has partnered with global media audience measurement firm Nielsen to introduce third-party ...