For Question of the Week, Campaign asked Adland to share the Super Bowl LX work they wish they did. by Emma Thumann | 02/11/2026 Like every Big Game, advertisers went all out for Super Bowl LX. While ...

NP Digital ANZ’s managing director says search isn’t dead; it’s become more human. And Google’s Q4 earnings provide the receipts.

Alphabet’s Q4 2025 earnings report revealed Google has smashed through the $400 billion annual revenue milestone. Far from shrinking, search revenue accelerated by 17% year-on-year.

For Kanthy, the acquisition that shook up the entire industry isn’t about costs or efficiency, but is fundamentally a growth play. “There is so much attention being paid to kind of the efficiency side ...

The world's leading tech giants, Meta, Microsoft, Alphabet, and Amazon, are ramping up their AI bets, signalling an escalation in their battle for artificial intelligence dominance. The 'Big Four' ...

The growth in artificial intelligence and deep fakes is adding to consumers’ fears around scam and “suspicious” ads, according to Dan Wilks, director of Credos, who unveiled the results of the Credos ...

WPP plans to create a single umbrella group for its advertising agencies, named WPP Creative, to sit alongside WPP Media and WPP Production. The change means that its agency brands, including AKQA, ...

Agencies face tightening budgets and shrinking margins, which have fuelled increased adoption of principal trading models. To protect objectivity, clear functional separation, transparent pricing, and ...

With 289 million football fans, China is one of the largest fan bases globally, surpassing any single European market. That cultural reality is the compelling backdrop for Adidas’ 2026 Lunar New Year ...

Campaign Media Awards 2026 is our inaugural awards programme for 2026 to turn the spotlight squarely onto media platforms, publishers, and technology talent that shape the modern marketing performance ...

“Influence has replaced authority. The CMOs who are winning aren’t relying on title or budget, they’re shaping change through timing, mood, narrative, and momentum. That’s not a marketing shift; it’s ...

The best Super Bowl “ads” today don’t feel like ads at all. Think about last year’s Rocket Mortgage spot, which went from tape to live. The Miramar spot featured John Denver’s “Take Me Home, Country ...