India’s creative legends took centre stage at the Tata Theatre, NCPA, for Campaign India’s Cannes Homecoming—a ...

Ajay Kakar, head – corporate branding at Adani Group, said "At Adani, we are not just generating electricity—we are creating pathways for progress. This film reflects the real impact of solar energy ...

Yaccarino wrote on X that she will ‘cheer’ on the company’s remaining team as they ‘continue to change the world.’ ...

Analysts at investment bank Citigroup called it a “pretty grim statement” from WPP and said that the guidance was a “bit of a ...

WPP is facing its third year of worsening performance after growth of 0.9% in 2023 and a decline of 1% in 2024. That ...

Articles written by Danny Advani ...

Influencer marketing in India has shed its experimental skin. What began as a niche tool for D2C discovery is now an integral ...

India’s ad game is shifting—celebs grab attention, but it’s creators who spark conversations, conversions and cultural ...

As India doubles down on AI, Adgcraft positions itself to shape the narrative for the country’s tech-first future.

Articles written by Stuti Jalan ...

Not every pet parent follows wellness brands or influencer pages, and awareness needs to travel beyond the urban scroll zones. A few Pawflix reels alone won’t rewrite deeply entrenched habits—but they ...

Despite talent and tenacity, Women Inspiring Network’s founder rues that Indian women remain underrepresented on global ...