B2B marketers say economic uncertainty is the top challenge they're facing with driving pipeline growth this year. That's according to a recent Pipeline360 survey of 500 B2B revenue marketers from ...

Your brand needs a style guide to ensure that everyone who posts on your social media platforms speaks in one voice and tone. A social media style guide will help ensure your audiences recognize your ...

Images have become a defining factor in how brands communicate online—from social media posts and e-commerce product galleries to blogs and digital ads. The online visual experience often determines ...

Senior marketers say audience targeting is both the top benefit of direct mail marketing and the top challenge they face with the channel, according to recent research from SeQuel Response. The 2024 ...