As part of this report, findings showcased how the right platform, format, and creative, can drive substantial gains in brand ...

The brand revamp, including a redesigned logo, updated visual identity and new packaging, is intended to improve recall and ...

The Admitad report recorded a YoY growth of 15% GMV, online orders rising by 21%, while affiliate partners earned 18% more ...

Before joining Randstand India, Uthappa had previously held senior positions at Adecco, TeamLease Services, Atos, Siemens, HP ...

ShutterPop is expected to produce AI-led videos, reels, short-form content, explainer videos, product launch films, employer ...

Additionally, the agency has elevated Ashwin Palkar and Nisheeth Srivastava to Senior Executive Creative Directors, who ...

The update is expected to enable users with advanced influencer searches, campaign creation and management, and real-time ...

As gold prices rise and consumers turn to light-weight jewellery to continue their traditions, brands are launching ...

The partnership aims to target the global gaming industry, valued at more than USD 299 billion in 2024, which is projected to ...

Jadhav joins Havas Media India from Mindshare, GroupM, where she served as Principal Partner, Client Leadership, leading ...

The feature is available to Facebook creators with 1,000+ followers and all Instagram public accounts, aimed at making ...

Lack of confidence often stalls big decisions. Alok Agarwal outlines how brands can ease these frictions and turn hesitant ...