Buzzwords. Acronyms. Hype. Martech is full of them. As part of our Martech for Drummies guide, we’ve decoded the key terms ...

Innovation in martech used to mean new features, new formats, new platforms. Now, it means making what you already have work ...

From quantum-powered bidding to cloud adoption stalling out, here’s what’s accelerating in the world of martech – and what’s still stuck in second gear.