The high-stakes deal that came together this week resulted from months of back-and-forth among a constellation of power players with competing interests, including the president and mogul Shari Redstone.

The New York Post reported on July 2 that Paramount Global agreed, as part of its settlement in the president’s lawsuit against CBS’ 60 Minutes over an interview with former Vice President Kamala Harris, to run between $15 million and $20 million worth of pro-Trump ads across its networks once it is acquired by David Ellison’s Skydance Media.

Paramount told media outlets the money will go to Trump’s future presidential library, not to the president himself. It said the settlement did not involve an apology.