Reports suggest new Alpina models, possibly rivaling Mercedes-Maybach, are forthcoming under BMW’s control.

Alpina Z8: Tokyo’s collector car market opened 2026 with emphatic momentum as more than ¥507.5 million ($3.19 million) worth ...

Alpina, the German tuning firm known exclusively for upgrading BMW models with factory-backed support and a purveyor of some of the coolest Bavarian models to ever roam asphalt, is now legitimately a ...

BMW has officially taken full control of Alpina from 1 January 2026, integrating it as a standalone brand within the BMW Group alongside BMW, Mini, and Rolls-Royce. For enthusiasts, the move feels ...

The move brings the long-running performance marque fully under the BMW Group umbrella, marking a new phase for the brand following decades of close collaboration. BMW said the initial focus will be ...

As part of the launch, BMW Alpina has introduced a new wordmark. Credit: Kittyfly / Shutterstock.com German luxury vehicle manufacturer BMW Group has launched BMW Alpina as a standalone, exclusive ...

The deal first announced in 2022 is now complete. Alpina is no more; say hello to BMW Alpina. The Bavarian automaker announced in 2022 that it would be purchasing and integrating the storied tuning ...

The transfer of trademark rights is finally complete - now BMW can decide what it wants the new Alpina to be... There was never likely to be a big song and dance about the creation of BMW Alpina; it ...

As of 2026, Alpina is now BMW Alpina. But what exactly does that mean for the brand? As of January 1, 2026, Alpina is officially part of the BMW Group. With the acquisition announced back in 2022 now ...

This is our first look at the future of the Alpina brand under BMW ownership. BMW Alpina reveals its new wordmark. BMW’s ownership of Alpina became effective in 2026 due to regulatory pressures.