AllisonChen and Victoria decorate a vintage Barbie-inspired cake for Victoria's birthday! Featuring pink frosting, pearls, ...

Black Friday 2025 is almost over, but don't miss out on these top toy deals we found. Save big on Lego, Melissa & Doug, Tonies and more ...

In partnership with Outright Games, Barbie Horse Trails is a new open-world equestrian digital game where players can ride horses and solve mysteries. Mattel and Outright Games have announced the ...

When it comes to horror game protagonists, Barbie isn't the first name to come to mind. But anyone who played the delightfully dark 1998 PC game Detective Barbie in the Mystery of the Carnival Caper ...

A whopping 17 years have passed since Barbie released its last Horse Adventures game back in 2008 – but the beloved doll is now returning to star in another title tailored for all of us horse girlies, ...

Toy maker Mattel is teaming up with OpenAI to develop AI-powered products and experiences based on Mattel brands. The Barbie, Hot Wheels and Polly Pocket creator says it will use OpenAI’s technology ...

Your next toy or game may be able to converse with you. Mattel, the El Segundo toy maker behind Barbie and Hot Wheels, said Thursday that it’s teaming up with OpenAI, which created popular chatbot ...

June 12 (Reuters) - Mattel (MAT.O), opens new tab has teamed up with OpenAI to develop toys and games with artificial intelligence, and expects to launch its first AI-powered product later this year, ...

Mattel has partnered with Uken Games, an independent Canadian game studio, to develop “Mattel Match: Toybox Unlocked,” a free-to-play match game that “brings together all of Mattel’s iconic brands in ...

Have you heard of “chaos cakes”? Instead of perfectly-decorated cakes, it's all about chaos. They're exactly what they sound like, cakes that have no rhyme or reason. We asked Utah's own Cake Dame, ...

Mattel has launched Synth Riders Experience—Barbie Dance ‘n Dream, a Barbie dance experience for the VR rhythm game Synth Riders, in collaboration with Kluge Interactive. Available on Meta Quest, ...

Zynga-owned Rollic has soft-launched the officially licensed Barbie Merge Mystery mobile game on the UK App Store. The studio’s partnership with Mattel on the game was announced earlier this year. It ...