Para los estudios y las cadenas de cine, este tipo de activaciones no solo generan conversación, sino también tráfico.

Ruth Handler, who co-founded Mattel with her husband, Elliot Handler, and Harold Matson in 1945, noticed her daughter, Barbara, playing with paper dolls and dreaming about what kind of woman she would ...

It's the sweetest way to start the month. Stacey Leasca is an award-winning journalist with nearly two decades of newsroom experience. She is also the co-founder of Be a Travel Writer, an online ...

It's about a year late, but the Barbie Phone is finally here. This is not a smartphone, but a clamshell-style feature phone that's all pink and branded with Mattel's Barbie logo. The handset has a ...

The inclusive world of Barbie is expanding yet again — this time, with the first-ever blind Barbie doll and a Black Barbie with Down syndrome. Toy manufacturer Mattel announced the two new additions ...

Barbie has announced two new additions to its growing line of diverse and inclusive dolls: a blind Barbie and the first Black Barbie with Down syndrome. Mattel announced the two new dolls on Tuesday ...

Eric Bridges, CEO of American Foundation for the Blind, tells PEOPLE that the new Barbie "can help get blindness out into society in a way that is accurate and attention-getting" Mattel Barbie is ...

Deadline’s Most Valuable Blockbuster tournament is back. While studios during Covid wildly embraced the theatrical day-and-date model when cinemas were closed, they soon realized there’s nothing more ...

It’s National Barbie Day. Used to celebrate the iconic doll created by Mattel, the yearly occurrence brings back a feeling of childhood nostalgia. After all, most middle-class American women have had ...

Wags on social media were quick to joke: It was just like the plot of the Barbie movie. A pair of charismatic, smart, girl-power entertainment figures – responsible for the only billion dollar movie ...

Caitlin O'Kane is a New York City journalist who works on the CBS News social media team as a senior manager of content and production. She writes about a variety of topics and produces "The Uplift," ...