The global fashion ecommerce market is closing in on $950 billion, and consumers make split-second decisions based on what ...

Ever since Polaris brought it back, Indian has been making some seriously cool motorcycles that also use technology that isn't stuck in the 1950s. It's been fun to watch them build out a lineup that's ...

You’ve spent a lot of time and money perfecting your product. You’ve gone through multiple iterations honing your services. You got everyone aligned on a brand identity that tells a compelling story.

Frictionless transactions, visibility and traditional convenience are top drivers of the customer value proposition. The retailers ranking in the top 13 (first tercile) include a mix of national and ...

NEW YORK — Keeping a brand relevant with consumers takes a lot of work. Todd Kaplan has to manage 70. The executive, who joined packaged foods giant Kraft Heinz as CMO last year, spoke at Advertising ...

Your realtor headshot is usually the first thing a client sees. It could be on your website, a yard sign and/or your social media profiles. But, long before you meet in person, people are already ...

Texas-born workwear brand Dickies is changing hands, a shakeup that comes after its recent move to California. New York-based Bluestar Alliance is acquiring the Dickies brand for $600 million in cash.

Brand equity, how do we value our brand. There are a number of ways firms can judge the value of their brand and this video explains some of the more popular means that firms use to judge their brand.

The Coca-Cola Company hit the headlines last month, when it was revealed the multinational is reportedly selling British high street chain Costa Coffee after just six years of ownership. The news led ...

With the support of Fortified Equity, the brand is poised to broaden its reach through new product launches, expanded retail partnerships, and a robust marketing presence. “AVID sits at the unique ...