Brand identity building is not limited to designing a logo; a firm can use other approaches. It’s concerned with creating an ...

An exclusive interview with Stijn Oyen, the new boss of Design Hotels, which is a Marriott consultancy for boutique hoteliers.

Bombardier is proud to announce that its new brand evolution has been recognized with the internationally established “Red ...

Thomas Pigeon is a name synonymous with innovation and storytelling in the branding world. Despite academic struggles in his ...

On October 29, MINISO held its Global Brand Strategic Upgrade Results Launch Conference 2024 in Shanghai. In 2023, the ...

The full slate of NBA Cup games on Tuesday night will feature a brand new basketball on the court. The league announced ...

Netflix's visual branding has remained consistently strong with its iconic logo and dark, cinema-esque UI design making for a ...

In the brand’s first portfolio redesign in six years, Butterball aims to tap into modern preferences and connect with ...

The Upwork brand refresh is the work of Widen+Kennedy's design and branding arm, NOT Wieden+Kennedy. The new visual identity ...

AUDI, the offspring brand, is a joint venture between Audi and domestic powerhouse SAIC, led by Fermín Soneira, formerly Audi ...