Brand identity building is not limited to designing a logo; a firm can use other approaches. It’s concerned with creating an ...

With its most popular shows getting axed left right and centre, subscriber loyalty has taken a significant hit, and it seems ...

By crafting a branding strategy that will appeal to Zoomers, you’re setting up your brand for success as a new generation comes to the fore.

By investing time and resources into strengthening your brand before entering fundraising mode, you're laying the groundwork ...

Subway is rolling out a new restaurant design to improve customer convenience and perception of the brand. The new design ...

The full slate of NBA Cup games on Tuesday night will feature a brand new basketball on the court. The league announced ...

The Arts Council of the Brazos Valley is undergoing a refresh. It has changed its name to the Arts Center of the Brazos ...

In an age where competition is rife, companies enhance their effort in finding ways to leave an imprint on their target audience. One of the most valuable advantages for accomplishing this is linked ...

An exclusive interview with Stijn Oyen, the new boss of Design Hotels, which is a Marriott consultancy for boutique hoteliers.

Thomas Pigeon is a name synonymous with innovation and storytelling in the branding world. Despite academic struggles in his ...

Bombardier is proud to announce that its new brand evolution has been recognized with the internationally established “Red ...