How much money did Donald Trump and the Republicans receive from Coca Cola? Latinos have called for a boycott of the brand ...

In today’s competitive market, branding is more than just a logo or a slogan. it’s about creating an emotional connection ...

The money came from CIBC Innovation Banking. Since its founding in 2018, GetWhy has raised $64.5 million, including a $34.5 ...

There's a fine line between resonance and rejection-especially when brands appear inauthentic or overly eager to be trendy or trendsetting. And cultural relevance is not necessarily the same as brand ...

Somehow 21st-century life without YouTube seems unthinkable, doesn't it? And yet it began as a quirky idea by three former ...

Marketing and branding in Nigeria have undergone a remarkable transformation over the decades. From the days of hand-painted billboards and radio jingles to the modern era of social media influencers ...

Coca-Cola India did not respond to HT’s queries on the Fanta ad. However, Sanjay Sarma, founder of boutique branding agency ...

When I was a kid, every so often a corporation would be cited by the Federal Government under it’s “Truth in Advertising “ laws. A common refrain from TV living rooms was, “Hey! That’s ...

From famous car ads from Chrysler and Volkswagen to food shorts from Doritos and Mountain Dew, these are the Super Bowl's ...

After taking a break from the biggest advertising event of the year, Rocket Companies Inc. (NYSE: RKT) made its return to the ...