The campaign stars Tripti Dimri and her furry friend, as she leaves behind the heat and grime in a uniquely Limca way. The ...

The S&P MERVAL Index is up 137536.14 points or 6.10% today to 2391724.77 --Largest one-day point and percentage gain since Thursday, Jan. 2, 2025 ...

Sometimes bold marketing ideas pay off, and that was definitely the case for this American name brand soda that changed ...

Coca-Cola is launching a prebiotic soda brand called Simply Pop, taking on upstarts Olipop and Poppi. Starting in late ...

Coca-Cola Co. confirmed Tuesday it is joining the prebiotic soda space with a new brand called Simply Pop.

As consumers increasingly reach for better-for-you options, the beverage giant is entering a market dominated by brands like ...

Coca-Cola is likely hoping the recognizable “Simply” brand will help the new soda quickly establish itself, against Poppi and ...

The drink, which contains fiber for gut health and Vitamin C and zinc for immunity support, pits the beverage giant against ...

The brand builder and, until last month, international MD at the drinks business marketers love to hate tells Tim Healey why ...

Coca-Cola India has released a new campaign with Tripti Dimri for Limca. This fresh take on its signature Lime ‘N’ Lemoni fizz invites consumers to rediscover and celebrate the charm and romance of ...