Coca-Cola enters the prebiotic soda market with Simply Pop: a move projected to take the fast-growing category to the next

The soda giant has been paying attention to the rising interest in prebiotic sodas and created a new line of sodas with a mix of fruit juices and prebiotic fiber under its Simply

Coca-Cola is launching a prebiotic soda brand called Simply Pop, taking on upstarts Olipop and Poppi. Starting in late February, consumers on the West Coast and in the Southeast will be able to try Coke’s iteration of the trendy drink.

Coca-Cola is entering the “better for you” soda category with a response of its own. This month, the beverage behemoth is rolling out Simply Pop, a prebiotic-packed soda that is flavored with fruit juice and vitamins that it claims “supports gut health,