Discover four key economic concepts: scarcity, supply and demand, costs and benefits, and incentives. Learn how they affect consumer choices and financial decisions.

It's the mighty Big Mac versus the new GLP-1 weight-loss pills. And McDonald's (MCD) CEO Chris Kempczinski is putting on his fry hat and gearing up for battle. His weapons of choice this year include ...

As people increasingly turn to chatbots, the number of traditional searches has declined. Smaller websites that rely on search-based traffic are losing business. LLMs serve as a strong substitute for ...

Streaming services and short-form video platforms are no longer used solely as a passive pastime for consuming media. These platforms have utilised ways to interact, share and spend money on brands ...

Consumers know all about shrinkflation. Instead of increasing the price of something, just give people less of that thing for the same price. It has the same effect of increasing the unit price. My ...

Last year, AI clearly moved from novelty to expectation. Hyper-personalisation ceased to be optional and became a competitive baseline, brands that failed here struggled to retain relevance. Studies ...

The research, conducted at Georgetown University Medical Center, found that “shifting levels of a brain protein called KCC2 can reshape the way cues become linked with rewards, sometimes making habits ...

Consumer payment trends such as pushback on interchange fees, the rise of buy now/pay later, crypto payments and agentic commerce are set to shape payments in 2026. The elephant in the room is the ...

Marketers are facing a paradox as consumers both embrace artificial intelligence and simultaneously have a strong desire for a more traditional, unplugged lifestyle. Despite over half of consumers, 53 ...

As we enter the second half of this decade, consumer behavior continues to shift rapidly. There are many factors at play from rising consumer costs to higher digital engagement to an increased demand ...