It's easy. You can spend whatever you want. Marketing doesn't have to break the bank. If you move forward, you'll separate yourself from most of your competitors. You’ll become interesting. I was ...

Dr. Alaina Leverenz from Columbia College’s Robert W. Plaster School of Business offers tips for using AI for digital ...

AI models don’t consider advertising budgets or legacy relationships. They care about credibility signals and narrative ...

HubSpot reports 3 growth hacks for AI-driven markets: document brand positioning, create personalized content, and diversify ...

Your competitive advantage comes from standing out. By investing in these four marketing trends, you'll create a presence ...

Are B2B marketers being given the credit they deserve for their strategic contribution? According to Marketing Week’s 2025 State of B2B Marketing research, over half (58.2%) of the 450 marketers ...

The booming business of college sports is getting out of control, lawmakers on both sides of the aisle agree, but whether ...

Meta is experimenting with charging users to share more than a couple of links on Facebook. While still a limited test, the ...

Liz Simmons is an education staff writer at Forbes Advisor. She has written about higher education and career development for various online publications since 2016. She earned a master’s degree in ...

One of Hollywood’s most iconic film and television studios is set to be absorbed by the world’s largest streaming platform, ...

At Tom Sangers's marketing agency, sick leave is down 30 per cent - and he is not the only employer finding that flexible ...

What are the primary job responsibilities of marketing operations professionals? Do those responsibilities vary by team and company size? Which responsibilities do marketing ops professionals think ...