Your last chance to pick up the DnD Red Dragon, JAWS, The Starry Night, and other sets is coming up. Grab these sets while ...

LEGO has officially unveiled the Teenage Mutant Ninja Turtles BrickHeadz set which includes buildable figures for all four Heroes in a Half Shell – Leonardo, Raphael, Michelangelo and ...

Circana, LLC today announced the winners of its 15(th) annual Toy Industry Performance Awards. The awards recognize the best-selling and top gaining toys, properties, and manufacturers based on 2025 ...

Even when you're in your 70s, there are still firsts to experience. Lego proved that at CES 2026, during its first-ever presentation at the electronics trade show. There the company introduced Smart ...

The humble Lego brick is undergoing a dramatic technological makeover that could transform how children and, of course, adults, play with the iconic toy. At CES 2026 in Las Vegas, the Danish toymaker ...

A presentation during the LEGO SMART Play launch event at Mandalay Bay Convention Center on Jan. 05, 2026 in Las Vegas, Nevada. David Becker/Getty Images for The LEGO Group LEGO just made its most ...

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds interactive lights and sound to the Lego experience—including the minifigs.

Lego Smart Play is the biggest update to the ecosystem in 47 years. Using a so-called Smart Brick, regular Lego constructions gain responsive audio effects, bringing them to life in your hands. The ...

Has it really been around 35 years since Nintendo released its seminal portable console? Apparently, that's long enough for people to start forgetting what the Game Boy actually looked like, based on ...

When it comes to toys, Lego bricks always come out on top. Kids love them, of course, but they can also help you unlock your own creativity and flex different parts of your brain into adulthood. With ...

Sahara Haney's first brush with Lego wasn't love at first sight. Haney, 36, and her husband had been looking for an activity for date night. They bought a small Lego set to put together. "We hated it, ...

A new LEGO Store will open on the first Friday in November at Short Pump Town Center in Richmond, Virginia. Grand opening weekend will include exclusive promotions for customers. The LEGO Group will ...