Every business needs good branding to succeed. Discover the basics and key tips to building a successful brand in this detailed guide. Opinions expressed by Entrepreneur contributors are their own.

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...

Julia Kagan is a financial/consumer journalist and former senior editor, personal finance, of Investopedia. Eric's career includes extensive work in both public and corporate accounting with ...

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