Use post-campaign data to improve future marketing efforts by ensuring complete analysis, eliminating biases and implementing feedback loops.

Precision mining is the resources industry's version of keyhole surgery, according to the CSIRO. Once a deposit is discovered ...

Learn more about which customer relationship management (CRM) platforms integrate best with QuickBooks, the popular accounting software.

Even if you haven’t been running a business, one thing you can rarely deny is that business today has become … Continue reading ...

With increasing environmental concerns, modern consumers demand brands to demonstrate tangible efforts in reducing their carbon footprints.

Businesses, regulators, academics, and advertising and legal professionals connected in New York City in September to discuss the “Global Future of ...

What you need to know about marketing on Reddit. Updated with ad revenue increase that made the company profitable for the ...

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If you’re looking to attract and convert new leads, email marketing remains one of the ... on your personal preferences. But the main objective of a welcome sequence is to thank your subscribers ...

Mobile advertising may seem similar to mobile marketing, but the two are different. Mobile marketing is a more general term that encompasses mobile advertising and other forms of marketing ...