The UAE-based PR agency evolves its Performance PR model to a results-first entity with three specialized products designed ...

Guided by Egypt's Vision 2030, the country's electric vehicle market is experiencing rapid growth, driven by rising ...

Startup founders often face decisions when seeking media coverage. Traditional public relations firms typically charge monthly retainers with variable outcomes. Meanwhile, some newer agencies offer ...

AI models don’t consider advertising budgets or legacy relationships. They care about credibility signals and narrative ...

Deepshikha Dharmaraj, CEO, Burson Group India shares the defining moments of 2025, learnings and vision for 2026 ...

In her address, Archana Jain said that success in 2026 will belong to those who become the most trusted communications partners ...

Reputation now depends less on direct communication and more on how you’re interpreted by generative AI models.

With the upgraded AI Vision, Samsung becomes more fluent in food recognition and expands the reach of kitchen experiences ...

AS the world of technology turns, the role of parents (and guardians) has remained undiminished, and has become even more ...

Rome FM isn’t a side project. It’s a signal of where agency newsrooms are heading: smaller, faster, sharper, and far more ...

A proactive public relations strategy is one of the best ways to hedge your bets against whatever 2026 brings.

Blended Strategy Group, a female-founded strategic and integrated marketing and communications agency, and On Board ...