Compiled by IAB Europe’s Programmatic Trading Committee, this survey gathered insights from 254 respondents, including ...

These advantages make programmatic CPL acquisition a disruptive model in B2B demand generation, giving marketers the tools to ...

Innovation and investment are necessary to be a leader in today’s media industry and the OOH landscape, writes Multiply Group ...

Google's curation tool and streamlined programmatic workflows, aim to simplify media buying by enhancing inventory discovery and performance tracking.

Founded in 1992 and based in Cambridge, AW-ARCH is a midsize firm whose blocky, modular homes might suggest their architects ...

B2B advertising is increasingly driven by data, AI and personalized account-based strategies, new research revealed. The “2024 State Of B2B Advertising” — ...

The Trade Desk exceeded third-quarter revenue and earnings forecasts, demonstrating strong growth amidst a dynamic digital ...

Banner ad's journey serves as a reminder of how far digital advertising has come – from simple clickable rectangles to ...

In this article, I'll discuss machine identities as the next challenge for defenses and best practices for securing them.

Education Strategy Group, a PAYA National Partner, interviewed six different intermediaries about the opportunities and the challenges they face in meeting student and employer needs and advancing ...