Lemma has announced its strategic partnership with Beijing Sanchuan Technology Ltd., one of China’s largest DOOH screen ...

At e4m’s Real-Time Programmatic Advertising Conference, Kedarswamy Ravangave, Head of Marketing at Kotak Mahindra Bank, spoke ...

Digital out-of-home advertising has undergone a significant transformation, evolving from static billboards to dynamic, interactive displays in public environments. Examples of DOOH ads include ...

Our guests offer a nuanced perspective on the evolving landscape of television in the digital era.

The walled compound model offers several advantages including the flexibility to collaborate with multiple partners.

The IAB MENA DOOH Task Force has announced the release of its Guide to Programmatic Digital Out-of-Home (pDOOH). The ...

The findings show that the UK is a well-established prDOOH market, with programmatic accounting for almost a third (29%) of ...

Programmatic SEO has emerged as a game-changing approach. This strategy leverages automation and techniques to optimize ...

Proximic by Comscore, a division of Comscore and a provider of audience and content targeting solutions for programmatic activation, has released its inaugural ...

Proximic by Comscore, a division of Comscore Inc.  (NASDAQ: SCOR) and a leading provider of audience and content targeting solutions for programmatic activation, today released its inaugural State of ...

Crackle Technologies, founded by ex-Google executives, has secured $1.7 Mn in pre-seed funding to develop AI-powered ...