In a highly competitive digital landscape, choosing the right media buying partner can significantly impact an agency’s success. A reliable partner offers more than just media placement—they provide ...

In today\'s landscape, out of every 100 consumers ... In a panel discussion on \'Bridging Online and Offline: The Impact of Programmatic Advertising on Consumer Behaviour\', Nidhi Rastogi, Head of ...

Compiled by IAB Europe’s Programmatic Trading Committee, this survey gathered insights from 254 respondents, including ...

B2B advertising is increasingly driven by data, AI and personalized account-based strategies, new research revealed. The “2024 State Of B2B Advertising” — ...

Spotify will likely be boasting an 11% year-over-year growth in audio advertising revenue in the US for 2024, according to ...

Google's curation tool and streamlined programmatic workflows, aim to simplify media buying by enhancing inventory discovery and performance tracking.

Elevision’s Niall Sallam shares a snapshot of how the OOH/DOOH industry remains a powerful and reliable form of communicating ...

Education Strategy Group, a PAYA National Partner, interviewed six different intermediaries about the opportunities and the challenges they face in meeting student and employer needs and advancing ...