At the e4m Real-time Programmatic Advertising Conference 2024, industry experts discussed the importance of consistent and ...

At e4m’s Real-Time Programmatic Advertising Conference, Kedarswamy Ravangave, Head of Marketing at Kotak Mahindra Bank, spoke ...

Digital out-of-home advertising has undergone a significant transformation, evolving from static billboards to dynamic, interactive displays in public environments. Examples of DOOH ads include ...

Our guests offer a nuanced perspective on the evolving landscape of television in the digital era.

The walled compound model offers several advantages including the flexibility to collaborate with multiple partners.

The findings show that the UK is a well-established prDOOH market, with programmatic accounting for almost a third (29%) of ...

Programmatic SEO has emerged as a game-changing approach. This strategy leverages automation and techniques to optimize ...

Proximic by Comscore, a division of Comscore Inc.  (NASDAQ: SCOR) and a leading provider of audience and content targeting solutions for programmatic activation, today released its inaugural State of ...

Crackle Technologies, founded by ex-Google executives, has secured $1.7 Mn in pre-seed funding to develop AI-powered ...

Explore the SEC's potential next steps in the Ripple lawsuit, including possible appeals on XRP's classification, as ...

The ever-evolving digital marketing landscape, coupled with the industry-wide adoption of programmatic advertising, poses a ...