Event Budgets are on the Rise. 74% of Fortune 1000 marketers expect to increase experiential marketing spending in 2025. Event Attendees are all-in on Events. 56% of attendees will show up at more ...

That line will echo through the movie, a stimulating discussion of religion that emerges from a horror movie wrapper. Despite ...

Newport Beach native Mari Fassett used Amazon and Costco to test her new product, which is sold at 700 stores nationwide.

Rivalry within the industry forces companies to seek more efficient marketing strategies while maintaining decent customer ...

As smartphones became an integral part of everyday life, marketing evolved to keep pace, changing how brands engage with ...

Go to your Gmail inbox and open an email you want to forward. Click the overflow menu (the three dots) in the upper-right ...

This approach enhances content discovery, builds trust and fosters a community where authenticity thrives," said Sunder Balasubramanian, Myntra's chief marketing officer. The executive told Mint ...

You don’t need a store-bought mix to make a good margarita at home. But if you’re having a big gathering and don’t have time to prepare your own, or you simply like the convenience or ...

With the Marketing Mix Modeling (MMM) App, Snowflake customers can estimate budget allocations, analyze the performance of media channels, and fine-tune marketing strategies across channels like ...

HOUSTON, Oct. 23, 2024 /PRNewswire/ -- Kipi.ai is excited to offer its Marketing Mix Modeling and Analytics App on the Snowflake AI Data Cloud. As a trusted services partner in Snowflake's latest ...

Kipi.ai is excited to offer its Marketing Mix Modeling and Analytics App on the Snowflake AI Data Cloud. As a trusted services partner in Snowflake’s latest report, Modern Marketing Data Stack ...

NIQ, the world's leading global consumer intelligence company, today announced the launch of Marketing Mix Modelling solutions (MMM), helping global clients streamline their marketing investments ...