BestMediaInfo.com tracks last week’s major leadership appointments, promotions, and exits impacting the world of advertising, ...

This last weekend, fans headed to the theater in droves to see the conclusion to the Wicked franchise, with the second film, ...

For years, producers have turned to celebrity endorsements to make inroads in the American market. But as sales lag, it’s not ...

Winner of the celebrity entrepreneur of the year award, marketing genius Aman Gupta and his friend Sameer Mehta’s company ...

NEXT reports Small Business Saturday offers a chance for local businesses to connect with customers. Here are 15 marketing tips for success.

The personal care industry has mastered the art of marketing eco-consciousness— evolving beyond familiar labels like “green,” ...

It's just a movie, but the cartoon scene also dramatizes a real threat. In the age of screens, amid reports of retail stores ...

Nucleus Genomics is the latest startup to compete for attention with a controversial ad campaign—and it might just be working ...