Temperatures are expected to reach negative status this weekend, and many in Kalamazoo County will need somewhere to stay warm. Kent County road rage incident leads to shooting, person of interest in ...

For two years, Ford Motor Company’s global chief marketing officer, Lisa Materazzo, has been working on fresh brand strategy. She called the close examination of the company’s strategy “a mandate” and ...

Shares of Ford Motor Co. (NYSE: F) are now trading at 97% of their 52-week highs and carry enough momentum to increase the chances of it breaking into new highs well before 2025 is over. The reason ...

The new campaign is meant to convey to the world Ford's shift from a product-first to a human-first company that emphasizes aspects of Ford beyond its vehicles. Ford is launching "Ready, Set, Ford" ...

The first wave of Ford Motor Co.’s (NYSE: F) new marketing campaign has little to say about the company’s recent past and its likely future. It fails to show off Ford’s successes. Are you ahead, or ...

Is the time finally coming? Will we see the electric Ford Bronco we’ve been waiting for? Is it a major rebranding? After deleting every post on its Instagram page, what is Ford up to? Is Ford teasing ...

Ford says its customers, and not nameplates are the driving force behind the automaker’s first new global marketing campaign in over 15 years. And it’s one that it hopes will help the company survive ...

Ford Motor Co. is launching its first new global campaign in over 15 years. Themed “Ready Set Ford,” it was created by Wieden+Kennedy and features the voiceover of longtime Ford spokesperson Bryan ...

Dearborn — When economic indicators flash warnings, companies often look to cut costs even in places like advertising, but Ford Motor Co. on Wednesday launched a new global marketing strategy with the ...

The company is launching a new global ad campaign called “Ready Set Ford” that aims to put the spotlight on some its more under appreciated initiatives, like its Ford Pro commercial fleet business and ...

Ford has been dealing with a gnarly recall issue for years at this point, and despite its best efforts, things don't seem to be changing. In fact, from where I'm sitting, they're only getting worse.