BMW has adjusted one of the most recognizable symbols in motoring, yet the change is so restrained that many drivers will ...

Tesla filed two new trademark applications on Tuesday for possible Roadster logos.

Even though these popular restaurant logos are instantly recognizable, you might not have spotted some of the hidden meanings ...

DRIVERS have been stunned to learn the historical hidden meaning behind Mercedes-Benz’s iconic logo. The three-pointed star ...

College and university athletics have never been more commercially visible or more legally complex. From nationally televised games and ...

The interlocking NC logo, once primarily used for athletics, now represents the entirety of the university. That decision didn’t come cheap.

WTR is a unique and timely intelligence service informing commercial trademark decision making by assessing the business impact of trademark law developments.

Drake University and Des Moines Area Community College have settled a trademark lawsuit. Drake had sued DMACC, alleging the community college's new logo was too similar to Drake's branding. Terms of ...