Tesla filed two new trademark applications on Tuesday for possible Roadster logos.

But what they often overlook are the invisible assets that ultimately define their company’s long-term value: its intellectual property. The best technology, the fastest team or the strongest ...

The official logo of Major League Baseball was designed by Jerry Dior in 1968, when MLB commissioned the marketing firm Dior worked at to create a logo for the centennial celebration of professional ...

Just days before he puts his career on the line against GUNTHER, AJ Styles files to trademark both his name and logo, drawing ...

Securing a federal trademark registration is one of the most effective ways to protect your brand, deter copycats, and enhance the value of ...

Tennis fans have closely followed the storyline revolving around Alcaraz's highly anticipated signature logo. Nike unveiled ...

Lindsey Crossmier has been a financial writer since 2022, and has been regularly quoted as an expert in outlets such as U.S. News, GOBanking Rates and Yahoo! Finance. She leverages her Yale financial ...

Audi of America is an operating unit of Volkswagen Group of America, Inc., which enforces the trademark rights of Audi. AUDI® and AUDI FOUR RINGS LOGO® are registered trademarks that they will enforce ...

Stephen Curry and Under Armour have officially agreed to part ways, ending a partnership that spanned more than a decade. According to a news release from the company, the Curry 13 shoe will be ...

OKLAHOMA CITY (KFOR) – An Oklahoma small business is preparing to battle with gas station giant Buc-ee’s. Jarrad Hewett, who has owned Nut Huggers Apparel for three years, said he received a ...

Trademarking visual elements, including logos, specific colors, fonts, and unique packaging, is critical to protecting a brand’s visual identity. These elements are often the first touchpoint with the ...