Will it be a broadcaster or some DTH players who can see business sense in audience measurement, building upon the return ...

The shift opens a window for industry heavyweights who have long wanted greater control over measurement data, say experts ...

While a section of industry watchers have welcomed the move, others have said that MIB making ratings 'free for all' weakens ...

MBC Media Solutions (MMS)'s Fouad Debouk explores how radio's in the digital age is shaping the future of media engagement.

Album covers are what you see when you rest your eyes on the physical product. It should be enticing, and it should be ...

Dubai is one of the most exciting destinations in the world—and one of the most expensive! The largest and most populous city ...

I&B Ministry's new TRP policy draft proposes modernising TV ratings with multiple agencies, addressing current system gaps.

The I&B ministry has proposed amendments to the Policy Guidelines for Television Rating Agencies, originally issued in 2014, ...

Measuring media quality is just the first step. A bigger challenge looms: assessing media quality against a marketer’s short-term and long-term goals.

Union Ministry proposes amendments to TV rating guidelines to democratize and modernize system for accurate and inclusive audience measurement.

The proposed changes also include amending Clause 1.4 to prevent rating agencies from offering consultancy or advisory ...