Will it be a broadcaster or some DTH players who can see business sense in audience measurement, building upon the return ...

MBC Media Solutions (MMS)'s Fouad Debouk explores how radio's in the digital age is shaping the future of media engagement.

Ishan Chatterjee has been elevated to CEO of JioStar's sports business, overseeing TV and digital operations, including key ...

Nielsen, a global leader in audience measurement, data, and analytics, and the Danish broadcasters (TV 2 Danmark, DR, Viaplay Group, and Warner Bros. Discovery), have today announced the extension of ...

Nielsen, a specialist in audience measurement, data, and analytics, and the Danish broadcasters (TV 2 Danmark, DR, Viaplay ...

Measuring media quality is just the first step. A bigger challenge looms: assessing media quality against a marketer’s short-term and long-term goals.

Gupta becomes seventh chief executive of the ICC after a global search; JioStar elevates monetisation head Ishan Chatterjee ...

The real value of DAI isn’t just inserting ads. It’s scaling that capability across every viewer, device, and platform ...

Developed with Lumen Research, the launch expands DV Authentic Attention measurement from web and CTV to social platforms for ...

When it comes to engaging fans and bringing them closer to players and into the games, sports leagues like the NBA have more touchpoints than ever. But as fan engagement is distributed over more and ...

Experts say the draft amendment to the policy guidelines governing television rating agencies released by the ministry of ...