The BIG3 basketball league, founded by Ice Cube, kicks off its 2025 season on July 20 at Little Caesars Arena in Detroit. The ...

The Big 3, a three-on-three basketball league co-founded by rapper Ice Cube, will play games at Heritage Bank Center in ...

Ice Cube's 3-on-3 basketball league has announced a partnership with the newly launched VICE Sports when the new season ...

The BIG3 announced a partnership with an iconic sports apparel brand, Starter. The Ice Cube-helmed 3-on-3 basketball league ...

The Chicago Triplets tip off the season on June 14 at the Allstate Arena. Rapper and cofounder of Big3 Basketball, Ice Cube, ...

Big3 league co-founder Ice Cube says he'll be coming to Detroit this July for the premiere game of the three-on-three ...

Today, the BIG3 announced that VICE Sports, the recently launched sports vertical from VICE Media, has joined the league as a ...

Ex-Laker Dwight Howard signs with the L.A. Riot, part of Ice Cube’s BIG3 three-on-three league. Howard will be inducted into ...

And Vice Sports announced another live games deal Tuesday, adding 14 games from the BIG3 three-on-three men’s basketball league founded by Ice Cube and Jeff Kwatinetz. The move here comes ...

Retro athletic-wear label Starter signed a deal with the Big3 to produce on-court uniforms, sideline gear, warmups and fan ...

Per NBA insider Chris Haynes, Walker has reached agreement to join the three-on-three league for the 2025 season. Walker, a ...