Comcast's looming spinoff of its cable assets is leading to a messy divorce between NBC News and MSNBC, which heavily relied on the Peacock network's news division.

The new name and logo, which were brutally mocked online, are part of Comcast’s $7 billion spinoff of cable assets.

MSNBC is dropping the “NBC” from its name as it splits from NBC News. • The cable network will rebrand later this year as MS NOW — short for My Source

MSNBC is being renamed after parent company Comcast spins the cable news channel off into a separate corporate entity later this year. The left-leaning channel will be known as MS NOW once it becomes part of Versant, a new company, and is no longer associated with NBC News, staffers were told Monday.

The company says the name change will allow it to ‘chart our own path forward, create distinct brand identities, and establish an independent

The upcoming spinoff of communications giant Comcast’s ($CMCSA) linear television arm, which will form a new operation called Versant, will not

News network MSNBC will alter its name to My Source News Opinion World, or MS NOW, as part of its corporate separation from Comcast’s (CMCSK) (CMCSA) NBC, the Associated Press’ David Bauder reports. The network has been creating its own separate news ...

MSNBC is changing its name to MS NOW as Comcast spins off cable networks into Versant, ditching the peacock but keeping its editorial stance.