The grinning plush elves drove record revenue for the Chinese retailer in the first half of the year, and soon fans will have something new to lust after.

Pop Mart, listed primarily on the Hong Kong Stock Exchange, has been the primary beneficiary of the Labubu craze. During the first half of 2025 alone, Pop Mart reported its net profit soared nearly 400%, with sales of Labubu-related products generating an estimated $418 million and comprising a substantial portion of revenue outside of China.

In the chimerical trend that is Labubumatchadubaichocolate, nothing is ever too extra. But those who embrace the aesthetic know that the only way out is further in.

In a financial report released Aug. 19, Pop Mart said it has seen a net profit of 396% and a 204% jump in revenues due to Labubus.

Madonna recently shared a glimpse of her 67th birthday celebration with her fans on social media. She revealed her unique birthday outfits, plus some moments from her Italy trip, and her huge Labubu birthday cake.

Singer Pixie Lott has announced a unique pop-up concert in London to celebrate the release of her new single Coming Of Age. The event, described by the pop star as the “world’s first gig for Labubu dolls,” will be held at a secret location in West London on August 21.

Madonna marked the milestone of turning 67 by heading to Siena in Italy to watch the Palio horse race alongside her boyfriend and her daughters. The Queen of Pop was also treated to a huge pink Labubu

Pop Mart, the Chinese company which makes the toothy-grinned toys, is reported to be worth more than industry giants Mattel, Sanrio and Hasbro combined.