University of Wisconsin-Green Bay head coach and radio/television commentator Doug Gottlieb has been one of Bronny James' loudest critics.

In response, LeBron has taken shots at some of Bronny's critics, and University of Wisconsin–Green Bay head coach Doug Gottlieb was one who came under the firing line. Gottlieb struggled in his first season as head coach, with the Phoenix having a miserable 2-24 record at one point.