Integral Ad Science broke a streak of punishing quarterly earnings reports for public ad tech companies when it announced ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Acquiring Scibids and Rockerbox is about making DoubleVerify more attractive to potential customers and stickier with ...

WPP shares dipped to a four-year low on after posting its 2024 earnings results. Plus: How brands are courting virality.

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … A concept known as ...

DoubleVerify's acquisition of Rockerbox marks another step in its development from an ad verification provider into a ...

DoubleVerify adds Rockerbox to its attribution stack; Taboola courts performance marketers with a new ad platform; and the ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Digital advertising is like craps, says Aditude’s Justin Wohl. It’s about tuning out the noise while placing safe bets that ...